A brand new vibe.

The University of Florida College of Journalism and Communication was ready to steer away from the usual corporate-feel of their Dean's Report—which is sent to over 15,000 alumni and donors. We decided to try something different that would keep the massive amount of data but use a magazine-style layout to make it much more interesting to read. We let the beautiful photography and bold typography, make the charts and graphs much more palatable. The end result was a piece that our client loved and won a Gold Addy in the Printed Annual Report category.