Natural ingredients & rich Bolivian culture.

The owners of Viva Quinoa came to us with a new product line; the one thing missing was a brand. What would their packaging look like on the shelf and how would their logo convey the authenticity of their product? Our team developed their story around a promise of natural ingredients and rich Bolivian culture. Showing the quinoa plant and the Bolivian sunrise was a must and after multiple rounds and revisions we nailed it. The color-coded packaging of the different flavors followed, and the Viva Quinoa brand was born.

* Proposed concepts shown.