Clinique Product Launch

Estée Lauder Companies | Travel Retail Americas

Clinique iD was a global product launch centered around personalization, introducing a customizable skincare system tailored to individual skin concerns. As part of the creative team supporting the launch, I helped bring the product story to life through visually engaging merchandising, in-store experiences, and branded storytelling. The creative approach balanced Clinique’s clean, trusted identity with a fresh, modern energy designed to make the innovation feel approachable, interactive, and exciting for consumers.

The Clinique iD launch introduced a fresh and interactive retail experience that helped communicate the brand’s personalized skincare approach in a visually compelling and accessible way. Through strategic visual merchandising and cohesive brand execution, the project contributed to a strong consumer-facing launch experience while reinforcing Clinique’s position within the innovation and skincare space.