MAC Cosmetics in Salt Lake City
All Ages, All Races, All Genders.
Client
Estée Lauder Companies | Travel Retail Americas
Overview
This project was a first-of-its-kind MAC Cosmetics retail concept for the Americas region, designed to create a more elevated, immersive, and experience-driven store environment. As Lead Visual Merchandising Manager, I helped bring the space to life through strategic visual storytelling, fixture planning, and branded in-store experiences that reflected MAC’s bold identity while introducing a fresh approach to retail design.
Impact
The project successfully launched a new retail concept for MAC within the Americas region, creating a more modern and engaging customer experience while setting a new visual merchandising benchmark for future store environments. The space reflected both the creativity of the MAC brand and the evolving expectations of experiential retail.
Touchpoints
- Led visual merchandising strategy & execution for a first-of-its-kind retail concept launch
- Managed merchandising teams through planning, installation, and final execution
- Collaborated with global, regional, and store teams to ensure seamless delivery
- Shaped the consumer journey through merchandising, and experiential design
- Oversaw visual standards, product storytelling, and brand consistency
- Balanced innovative retail concepts with operational execution
- Directed installation timelines and on-site implementation