Straight Setters
Show Your Hair Who’s Boss.
Client
Straight Setters
Overview
Straight Setters began with a young entrepreneur and an early-stage product prototype that needed a full brand identity built from the ground up. The goal was to transform an initial concept into a polished, scalable brand ready for market entry. Through an exploratory design process of sketches, logo development, taglines, and color exploration, we landed on a sleek, confident, and slightly playful visual direction that captured the spirit of the product and its target audience.
Impact
The final brand identity gave Straight Setters a strong and recognizable presence that supported its expansion into retail opportunities worldwide. The project transformed an early-stage idea into a fully realized brand system, enabling the founder to confidently bring the product to market with a clear, elevated visual identity.
Touchpoints
- Led full brand identity development from concept through final execution
- Explored logo concepts, taglines, and color palettes to define brand positioning
- Created a sleek, modern identity with a bold and approachable personality
- Designed a cohesive brand system across packaging, marketing, and promotional materials
- Built a scalable visual language for retail and future growth
- Collaborated with the founder to transform the concept into a market-ready brand