MAC Cosmetics
A New Retail Experience.
Client
Estée Lauder Companies
MAC Cosmetics
Overview
This project highlights my work as a Visual Merchandising Manager for MAC Cosmetics across multiple flagship and high-impact retail locations throughout the Americas region, including Chicago, New Orleans, Charlotte, and Fort Lauderdale. The work showcases a collection of store environments I have led and managed, each reflecting MAC’s bold brand identity while being tailored to the unique energy and customer base of each market.
Impact
The featured store locations demonstrate a consistent, elevated visual merchandising standard across diverse markets while reinforcing MAC Cosmetics’ global brand identity. Through thoughtful execution and team leadership, each space delivered a cohesive and engaging customer experience that strengthened brand storytelling at the store level and supported overall retail performance across the region.
Touchpoints
- Led visual merchandising strategy and execution across multiple MAC retail locations
- Managed merchandising teams through store installations and updates
- Translated global brand directives into localized in-store experiences
- Oversaw fixture layouts, product storytelling, and seasonal campaigns
- Maintained visual standards while adapting to unique store environments
- Collaborated with retail partners, store leadership, and cross-functional teams
- Executed multiple store projects simultaneously with a focus on quality and consistency