UF AnnualDean's Report
A Brand New Vibe.
Client
University of FloridaCollege of Journalism & Communication
Overview
The University of Florida College of Journalism and Communications wanted to move away from the traditional corporate feel of their annual Dean’s Report, which is distributed to over 15,000 alumni and donors. The goal was to retain the depth of data while transforming the experience into something more engaging, modern, and visually compelling. The concept reimagined the report as a magazine-style publication, using strong photography and bold typography to make complex data, charts, and narratives more accessible and enjoyable to read.
Impact
The final publication was extremely well received by the client and successfully redefined how the College of Journalism and Communications communicates with its alumni and donor base. The redesigned report increased readability and engagement while elevating the overall perception of the publication. The project was awarded a Gold ADDY in the Printed Annual Report category, recognizing its excellence in design and communication.
Touchpoints
- Designed the editorial layout and visual system for the annual Dean’s Report
- Transformed data-heavy content into an engaging storytelling experience
- Leveraged photography, typography, and infographics to improve readability
- Modernized charts and graphs through thoughtful information design
- Collaborated with stakeholders to ensure accuracy and brand alignment
- Managed design, production, and final print-ready deliverables